Great Wolf Lodge's All-in-One RFID Wristbands Offer Guests a Seamless Water Park and Resort Experience
Leave your room key and wallet behind and enjoy all the amenities at Great Wolf Lodge by wearing a PDC Smart Band® RFID Wristband. When guests check in, they are given a Smart Band®, which provides entry to the resort, their hotel room, and locker. Plus, they can load funds to it for cashless purchasing of food, gifts, arcade games, and more.
For more than a decade, Great Wolf Lodge has incorporated PDC’s RFID wristband solutions at eight of its facilities, helping to grow their revenue while enhancing the guest experience.
Using PDC’s Smart Band® RFID Wristband System, Great Wolf Lodge reaps the following bottom line benefits:
- Increased Purchases: With an ever-present ‘wrist wallet,’ there’s no chasing down cash or credit cards. “When guests use actual cash, they’re counting dollars. But when they use wristbands, they tend to spend more,” said Jack Bateman, General Manager of Great Wolf Lodge in Grapevine, TX.
- Enhancing Efficiency: According to Tom Neely, Manager of Great Wolf Lodge in Williamsburg, VA, “sales transactions take about half the time compared to using credit cards or cash. With quicker processes come faster purchases, shorter guest lines, and more satisfied customers.”
- Tracking Group Spending: Through Smart Band’s® group tracking feature, Great Wolf staff are able to keep popular items on the shelves and reduce or eliminate spending on slower moving items. “Knowing travelers’ buying trends makes it easier for us to accommodate their needs,” said Terrie Zajo, General Manager of Great Wolf Lodge in Mason, OH.
- Bolstering Brand Image: Since Smart Band® can be customized, Great Wolf is able to perpetuate its national brand, which many guests wear long after their stay. “It’s a form of free advertising that definitely gives us a branding boost in marketing to people outside our resort,” said Zajo.
To learn how PDC’s RFID Solutions can help benefit your park or resort:
Call 866.403.6526 today to learn more or visit our RFID Solutions website sections at left.