PDC Launches New SecurLock™ RFID Wristband Closure at Prominent Southern California Music Festival

Valencia, CA (Aug. 6, 2013) PDC, the global leader of innovative identification solutions, has announced today the release of its new, patent-pending SecurLock™ wristband closure, successfully launched at one of southern California’s largest annual music festivals. SecurLock™, developed by and sold exclusively through PDC, is a one-way sliding closure with a dual-thread design and gripping teeth, that if twisted, engages the woven wristband fabric to prevent transferring among patrons.

PDC provided more than 350,000 RFID-enabled wristbands, featuring the SecurLock™ closure, at a major So Cal 2013 music festival. More than 25 types of PDC’s Smart® Woven RFID Wristbands were used to grant access to certain areas for different tiers of attendees including general admission, VIP, staff, artists, production, and more. The wristbands were also used for social media integration, allowing fans to “check-in” on Facebook at their favorite stage throughout the duration of the event.

“PDC has been delighted to design the high-security wristbands for such a well-acclaimed music event,” said Robin Barber, vice president of leisure and entertainment for PDC. “SecurLock™ is an aggressive, tamper-proof closure that helped this massive festival be another success story for PDC’s RFID Solutions Group.”

Since its launch in 2001, PDC’s Smart Band^® RFID Wristband System has been used by leading music festivals and venues to deliver unique and convenient applications that help redefine the guest experience, while reaping bottom line benefits to the festivals that use them. Applications include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID Solutions include PDC Smart^® Cards, Key Fobs, Badges, Lanyards, and Parking Passes.

About PDC
With more than 55 years of experience, PDC connects people, products, and technology through innovative ID systems that deliver superior customer experiences worldwide. PDC is the global leader and pacesetter in the development of wristband, label, medical records, and imaging systems. The company serves the healthcare, leisure & entertainment, and law enforcement industries. A pioneer of innovative technologies, PDC introduced the first single-piece patient wristband, first bar code wristband system, first Smart Band^® RFID wristband system, first thermal printer wristband, and the award-winning PDC Smart^® Kiosk, among many other innovations.

PDC products are used in leading hospitals worldwide and comprise a comprehensive range of solutions that provide positive ID and positive clinical outcomes, while meeting important guidelines of The Joint Commission, World Healthcare Organization, FDA, AHA, and HIPAA. Complying with ISO 9001 standards, PDC follows a systematic, world-standard approach to ensure superior product design, manufacturing, and customer support services.

On Dec. 28, 2012, PDC was acquired by Brady Corporation, (NYSE:BRC) a world leader in identification solutions for premises, products, and people.