Executive Management Team

Robert Case - Headshot  

Robert Case


Robert M. Case is President of Precision Dynamics Corporation/People ID and serves as a member of the senior leadership team for the Brady Corporation. Rob joined PDC in April, 2010 as Worldwide Vice President of Sales and Marketing, where he was instrumental in the acquisition and integration of several companies including TimeMed and The St. John Companies. Prior to PDC, Mr. Case spent over 20 years with Johnson & Johnson in roles of increasing responsibility in sales, marketing and new business development across the pharmaceutical and medical device sectors.

Robin Barber

Vice President, Leisure & Entertainment

Robin Barber has been an integral part of PDC’s executive management team since 1965 and currently holds the title of Vice President, Leisure & Entertainment. Robin is responsible for North America, Latin America and APAC sales for the company’s Leisure & Entertainment business. Dr. Barber has held many different positions throughout his extensive career with PDC, from manufacturing to sales. He received his Doctorate of Business Administration from California Coast University.

  Robin Barber - Headshot 

Michelle Wen - Headshot  

Michelle Wen

Finance Director


Michelle Wen was appointed Finance Director, Global PDC and People ID in 2014, after nearly a decade of accomplishments working in the Brady Corporation. Prior to her current role, Wen served as the Asia Finance Controller, Finance Manager for the Global People ID Group, Brady Medical Business, as well as Global Treasury Manager and Global Internal Audit Manager within Brady. Prior to joining Brady, Ms Wen was with PricewaterhouseCoopers. She received her MBA from Marquette University.


Richard Kapusniak

Director, Research & Development

Richard Kapusniak is Director, Research & Development for PDC & People ID. Richard joined Brady Corporation as Program Manager in 2006, progressed to Manager, Materials, New Products & Technology and eventually moved on to Director of Advanced Technology. Prior to his service at Brady, he served as a Research Scientist for Eastman Kodak. Mr. Kapusniak received his MS in Materials Science from Rochester Institute of Technology and BS in Chemical Engineering from Clarkson University.

  Richard Kapusniak - Headshot

Alex Mendes  

Alexandre Mendes

Director, IT


Alex Mendes is IT Director, Global PDC and People ID. He has been working for Brady since 2007. Alex has more than 29 years of IT experience in multiple roles where he had the opportunity to improve businesses by deploying new technologies, integrating new companies, improving the quality of our information systems and developing people competencies. Before joining Brady, Mr. Mendes worked at Schering Plough, Ciba-Geigy, Alcan Aluminum and others. Mr. Mendes received his MBA from IBMEC University, his IT degree from FAAP University and a Business Management degree from PUC University